For women 40+ who are done with crash diets
Personalized Macro Coaching
Lose fat, build strength, and finally keep it — for life.
Sustainable weight loss and body recomposition built around your real life — no starvation, no guilt, no bouncing back. Coached one-on-one by Carrie.
Trusted by women across SW Florida & beyond
150+
women coached
30 yrs
in health & fitness
1-on-1
personal coaching
100%
no crash diets
What I Offer
Achieving Balance, Strength, and Wellness
🎯
Personalized Coaching
A plan built around your body, your schedule, and your goals — never a template.
🤝
Real Accountability
Weekly check-ins and honest support so you actually stay consistent.
🍽️
Macro Nutrition
Learn to eat for results without cutting out the foods you love.
💪
Custom Workouts
Strength-focused training that builds a lean, strong, capable body.
My Story
I've been where you are — and I found the way back.
I’m Carrie — a 56-year-old mom of two living in Southwest Florida. I competed in fitness competitions in my 20s and trained with some of the best in the business. Then divorce, busy schedules, and a demanding career pulled me away from the healthy habits I’d built.
In my mid-40s I didn’t recognize the woman in the mirror. I rebuilt myself the sustainable way — no starvation, no extremes — and now I coach other women to do exactly the same. This isn’t a quick fix. It’s a lifestyle you get to keep.
Carrie
Certified Personal Trainer
Founder, Wisdom Fit
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Client Love
Real women. Real, lasting results.
"Working with Carrie has been such a game changer. She's taught me to trust the process and reminded me that consistency is everything — and that my body isn't broken. The physical changes have been amazing, but the non-scale victories are what really keep me going…feeling great from the inside out and more confidence! The accountability and support she gives make all the difference. And the best part? It's all possible even post-menopause!" What I love about Carrie is her ability to create individualized plans. My schedule was all over the place! Carrie took the time each week and developed a plan suited just for me and my busy life. She doesn't believe in a one-size-fits-all. Instead, she takes the time to listen, assess, and develop a customized program that considers our lifestyle, preferences, and any health concerns. This level of personal attention has been instrumental in my success and has kept me motivated and accountable. (And losing inches!) Today I am strong tomorrow I will be stronger. Thank you Carrie for everything you have done for me. Xo
"After years of following Carrie on Instagram, admiring her physique, and thinking "Wow… could I possibly change my body composition to look like hers by MY 50th birthday??" I finally reached out to her to ask about her coaching program. We scheduled a free zoom call to chat about my goals and what working together would look like. Carrie is so personable, and I appreciate her honesty, transparency, and her sense of humor! She helped me feel at ease, and assured me that we would start slow, which I appreciated so much, considering I have young kids, a career and felt pretty out of shape. I signed up for a 6-month program with Coach Carrie and got started learning how to properly track macros, hit a steps goal, and begin a resistance training program that I could do at home or the gym. I began eating in a deficit, and I learned the importance of food tracking and meal prepping. One of the many benefits of working with Carrie is the accountability and encouragement she gives throughout the entire process. I truly felt supported! During this time, I went on several vacation weekends, and even a ten-day cruise with my family. I didn't track my food intake that whole time, but I did prioritize protein, stayed active by getting in my steps and completed my scheduled workouts at the gym on the ship! I returned home and immediately got back on track with my food tracking and prepping. By the end of the 6-month program, I have lost 12 pounds, 25 inches, gained muscle definition, my clothes fit better, and I feel stronger, more energetic, confident, and knowledgeable about how I can sustain this healthy lifestyle while still enjoying life. I'm so excited to continue this journey and reach my next set of goals!"
Working with Coach Carrie for the past year has been one of the best decisions I've made for my health. She took the time to understand my goals and helped me build a plan that was realistic, effective, and sustainable. One of the biggest mindset shifts she gave me was learning the importance of weight lifting—not just cardio. I've lost 15 pounds, but more importantly, I've completely changed my body composition. I feel stronger, leaner, and more energized—and I've been getting so many compliments! Carrie also helped me build a positive relationship with food. Nothing is off-limits, and for the first time, I don't feel guilty about eating. It's been a huge relief and a game-changer for my lifestyle. She's supportive, knowledgeable, and genuinely cares. I've built healthy habits that I can stick with for life, and I finally feel confident in my body. If you're ready to make real changes, I can't recommend Coach Carrie enough!
I'm 53 and started with Carrie in June 2022. I've gone back and forth mentally about spending money on a trainer. It was the best decision of my life!! I use to run marathons & triathlons, was super fit about 15-20 years ago. Each time I tried to get back in shape it was a total yoyo process - with undereating then overeating, quick fix pills... All the while thinking I got this well I clearly didn't. By early 2022 I was the biggest and most unhealthy that I'd ever been. My knees and hips hurt so bad, I coul not do a squat, lunges or even a child's pose. I've followed and loved Carries Instagram for a few years now. Going into having her as my trainer, I was mentally prepared for a year of dedication to my health. Each week we meet on zoom talk about the week before and plan for the following week. I look forward to these calls. Its a personalized meeting that includes great tips for helping me reach my goals. We talk about everything from menu ideas & exercises to cellulite, skincare & time management. I love the training app too. Its easy to use and one of my favorite things to do is go back and read my training notes to see how weak I was to where I am now. One year in Ive lost a solid 25 lbs [182 to 157] and I feel healthy. The time really did fly by. I love being able to wear old clothes from the back of my closet. Plus I have these beautiful muscles! Im wearing shorts in public and may never wear sleeves again lol. My hips and knees feel so much better. I can do lunges and a FULL squat with weights. I feel like a warrior in the gym such a huge amount of confidence. Carrie was FUNDIMENTAL to my results. And Im not done!!! Looking forward to year 2 not only to slim down a little more but I totally enjoy the healthy lifestyle.
Choosing Carrie as my coach was a no brainer. Ive known her for about 25 plus years. Ive been with her since the beginning of her business and I can appreciate her dedication to not only her business but her clients. She has the willingness to get real with you when she knows youre maybe not showing up as you should. She holds you accountable for what you want and will remind you of that. I'm currently eating in maintenance and I'm loving the freedom I have and I feel like I finally have a comfortable relationship with food and my body. Thank you so much Carrie!!
I've been a personal trainer for 30 years, but at almost 60 I had lost some of my drive. Carrie and I competed in fitness competitions together over 25 years ago so when I saw what she was doing online I said to myself, "Wouldn't it be nice to have what you give your clients?" You get burned out after 30 years of planning everyone else's fitness! For my gift to myself for my 60th I hired Carrie! And I'm so glad I did! Just having accountability made me work harder! And her knowledge of nutrition made it so easy! I am reaching my goals and exceeding them!! Sometimes even a trainer with years of experience needs a trainer to stay accountable to and keep her on track! Best gift I ever gave myself!!
After years of trying so many different fad diets and ready to start yet another, I felt stuck, sluggish, tired and to be honest, didn't feel really good about myself. Since working with Carrie, I've completely changed my mindset around food, and can't believe I've actually lost over 20 pounds while eating so many more calories! Now I'm full of energy, strength, and confidence in how I look, the way I carry myself, and how I feel overall. I can without a doubt say there is no way I could have done this on my own. The coaching, support, accountability, and inspiration from Carrie, plus, as she would say, my hard work, is paying off. Finally, after all these years, I've been able to get off the damaging diet cycle and quick fix remedies that don't work. This is a forever change and a new lifestyle filled with great food and activity. No more looking back to my old unsuccessful days, just walking ahead to better, brighter, and stronger years ahead. Thank You, Coach Carrie.
I have been with Carrie since September 2022 and signed up when I was in the throes of pre-menopause/menopause, feeling quite out of sorts and dissatisfied with my body composition. Instead of a diet/cut, Carrie suggested moving up my calories with a reverse diet and as a result, I have not felt better in years. I am no longer obsessed with my next meal, my lifts feel great, my sleep is amazing and my digestion has not been this good in years. Carrie understands each and every emotion and feeling because she has been there herself. She is a mom, an employee, an entrepreneur, a partner, and a professional in everything she does. I have 100% trust in her process and know that the work we have put in will pay off in the coming months.
I'm 63 years old and decided I needed to get back in the gym and make my health and body a priority. I hit it hard in the gym 5 days a week, lifting weights and doing 30 minutes on the treadmill for 8 months and seeing little progress. I kept hearing 'you can't out-train a bad diet', so I started the keto diet and that didn't do anything for me. I was hungry because I tried to stay at 1200 calories a day thinking that would finally show me some results. Then I was told I need to count my macros so I entered my information on a free website to give me my daily nutrients and it was so frustrating because I didn't have a clue, so I quit after a few weeks. I didnt even know where to begin with the proper diet. Then I was given a suggestion to follow fitoverfifty.us on Instagram so I immediately went to Coach Carrie's page and listened to her videos and read some of her post. I was so impressed that I reached out to her that day! I officially started working with Coach Carrie on May 1, 2023. I'm in the gym 5 days a week following the workout routine provided by her and ensuring I'm getting in 10k steps or more. Coach Carrie is teaching me what it means to track my macros and to make healthy food choices. Yes, I'm seeing results! I have lost 3.5 inches in my waist, 2 inches in my legs, and additional inches all over my body. I've gone down one size in my clothes! I'm eating 1,704 calories at this stage with the correct mix of carbs, fat and protein. I'm so motivated to finally see results and Coach Carrie is teaching me how to be successful and to not let the scale define me. I'm at the beginning of my journey with Coach Carrie and I'm so thankful to be on the Wisdom Fit team because there is nothing stopping me now! Bring on that 64th birthday because age is just a number!
I can't say enough positive things about my experience with Carrie Cross fitoverfifty.us as my macro coach. Working with her has truly been a game-changer in my fitness journey. What I love about Carrie is her ability to create individualized plans. My schedule was all over the place! Carrie took the time each week and developed a plan suited just for me and my busy life. She doesn't believe in a one-size-fits-all. Instead, she takes the time to listen, assess, and develop a customized program that considers our lifestyle, preferences, and any health concerns. This level of personal attention has been instrumental in my success and has kept me motivated and accountable. (And losing inches!) Today I am strong tomorrow I will be stronger. Thank you Carrie for everything you have done for me. Xo
Your Fit Is tailored Just For You
The Wisdom Fit Program
Everything you get, uncovered.
- Personalized Macro Counting
- Customized Workouts
- Exclusive Fitness App
- One-on-One Coaching Calls
- 24/7 Messaging Access
- Ongoing Progress Reviews
Free Tool
The Wisdom Fit BMI/BMR Calculator
Understanding the significance of BMI (Body Mass Index) and BMR (Basal Metabolic Rate) is pivotal in crafting effective wellness strategies. Your BMI reflects your body composition in relation to height and weight, while your BMR reveals the energy your body needs at rest — the cornerstone of a tailored nutrition plan.
By deciphering these essential metrics, I can create fitness and nutrition plans that align with your individual needs — ensuring not just progress, but sustainable, fulfilling results.
How does the BMR result affect macro and calorie requirements?
Once your BMR is calculated, your TDEE (Total Daily Energy Expenditure) is determined using an activity multiplier based on your weekly movement. This is roughly the calories needed to maintain your current weight — so depending on your goals (fat loss, muscle building, body recomposition) and history, it becomes the starting point for your calorie and macro targets.
Signature Program
Choose the plan that fits your goals
The longer you commit, the more you save — and the more your results stick.
3 Month Coaching
$1,400
~$467 / month
- Full personalized macro & nutrition plan
- Custom workout programming
- Weekly 1-on-1 check-ins
- Direct messaging with Carrie
- Fitness app access
- Sustainable results you keep for life
💬 Not sure which plan? Apply and we’ll figure it out together on a free call.
6 Month Coaching
$2,400
- Full personalized macro & nutrition plan
- Custom workout programming
- Weekly 1-on-1 check-ins
- Direct messaging with Carrie
- Fitness app access
- Sustainable results you keep for life
💬 Not sure which plan? Apply and we’ll figure it out together on a free call.
12 Month Coaching
$4,200
- Full personalized macro & nutrition plan
- Custom workout programming
- Weekly 1-on-1 check-ins
- Direct messaging with Carrie
- Fitness app access
- Sustainable results you keep for life
💬 Not sure which plan? Apply and we’ll figure it out together on a free call.
Ready to start?
Apply for coaching in 60 seconds
Answer a couple of quick questions and I’ll be in touch to see if we’re the right fit. No commitment, no pressure.
From the Journal
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Questions?
Frequently Asked Questions
Absolutely — it’s exactly who I built this for. My coaching is designed around the realities of a midlife metabolism, hormones, and a busy life, with zero crash dieting.
No. Your workouts are tailored to whatever you have access to — a full gym, a few dumbbells at home, or bodyweight. We build around your life.
Never. You’ll learn flexible macro nutrition where nothing is off-limits. Clients regularly enjoy vacations and dinners out while still progressing.
Most clients train 3–4 times a week for 30–45 minutes, plus a few minutes of check-ins. It’s built to fit a full schedule, not take it over.
Just tap Apply, answer a few quick questions, and I’ll personally review your application and reach out to see if we’re the right fit.
